The startup that wants to do for video what Google has done for the Web cashed in on its vision Tuesday.Digitalsmiths set out to raise $5 million but ended up closing on an oversubscribed round of $6 million in venture capital, the company disclosed Tuesday.
WRAL Local Tech Wire reported on June 4 that the company had closed on at least $5 million. According to Chief Executive Officer and co-founder Ben Weinberger, Digitalsmiths “can do for video what Google has done for text on the Web.”
Information it acquires from Web viewers enables clients to match visitors with advertising content that meets their demographic and viewing criteria. Viewers and ads are matched based on audio recognition, video recognition, and behavioral data.
For more info, contact Howie Rhee at hwr2@duke.edu
WRAL Local Tech Wire reported on June 4 that the company had closed on at least $5 million. According to Chief Executive Officer and co-founder Ben Weinberger, Digitalsmiths “can do for video what Google has done for text on the Web.”
Information it acquires from Web viewers enables clients to match visitors with advertising content that meets their demographic and viewing criteria. Viewers and ads are matched based on audio recognition, video recognition, and behavioral data.
For more info, contact Howie Rhee at hwr2@duke.edu
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