Thursday, June 24, 2010

Fwd: Highland - PepsiCo10 Application Window for Start-Ups Open Through June 24th

Interesting opportunity for Duke startups that might be a good fit for this program.


---------- Forwarded message ----------
From: Gaiss, Michael <>
Date: Fri, Jun 18, 2010 at 9:11 AM
Subject: Highland - PepsiCo10 Application Window for Start-Ups Open Through June 24th
To: Howie Rhee <>

Hi Howie,


A quick and final note on the PepsiCo10 as we're just under one week from the June 24th application deadline.


If you're aware of start-ups with "shovel-ready" product or service technology (in the marketplace for less than two years as of June 4, 2010) that could benefit from a partnership with PepsiCo and the opportunity to execute pilot programs with PepsiCo brands, we'd appreciate if you could bring the program to their attention. More specifics on the criteria and ideal applicants can be found here.  In addition, complete program details and an application form are at


The PepsiCo10 offers a terrific opportunity for the right start-ups looking to partner with one of the top consumer brands in the worldThanks for anything you can do to help get the word out.




Michael Gaiss

Highland Capital Partners



More About the PepsiCo10

PepsiCo, in conjunction with global venture capital firm Highland Capital Partners and social media publication Mashable, is proud to announce PepsiCo10, an open call and partnership between the most promising start-ups in media, communications, and technology and PepsiCo.


Not only does PepsiCo believe in advancing innovation, we also support the entrepreneurial endeavors of technology companies around the world and partner with them to bring interesting digital solutions to life.


We're looking for up to 10 emerging technologies and innovations focused on:

• Social Media and Marketing Communications

• Mobile Marketing: On the Phone and Beyond

• Place-Based and Retail Experiential Marketing: Be Where Your Customers Are

• Digital Video and Gaming


Selected entrepreneurs, as determined by PepsiCo brand marketing teams along with venture capitalist and agency partners, will be invited to join us and present at a two-day event at PepsiCo headquarters in Purchase, NY to pitch for your opportunity to be a PepsiCo10 finalist. PepsiCo10 finalists will have the unique opportunity to be mentored by a team of venture capitalists, media experts and PepsiCo brand marketers during pilot programs of their submitted innovations.


Submission deadline: The final deadline is June 24, 2010, but as an extra benefit start-ups entered early, by June 17, will be invited to a briefing with PepsiCo and partners on success criteria for PepsiCo10 and a critical overview of key brands and issues. Act Now!


To find out more and submit your application, go to


We look forward to your submission!


Best regards,


Seth Kaufman

Director, Media Strategy & Investment

PepsiCo North America Beverages


Bonin Bough

Director, Social and Emerging Media


Howie Rhee, MBA
Managing Director, Center for Entrepreneurship and Innovation
Fuqua School of Business, Duke University
Office A236
919-617-1123 Google Voice / Mobile
919-660-1929 Office

Learn more about Entrepreneurship at Duke -
and read our Duke Entrepreneurship Manual -
Twitter: @EshipAtDuke