The first of its kind Business IT Case Competition, APEX is set to make its mark globally. Differentiated from other case challenges by featuring live cases from both public and private sectors, the case will encompass reengineering business processes and using IT strategically to heighten company leverage and maximise profits.
APEX will be held in Singapore, where the vibrant economy and lively people make the city most apt for the challenge. The event is proudly organised by Singapore Management University (SMU), in partnership with the Infocomm Development Authority (IDA) of Singapore.
I would like to invite your esteemed University's students to take part in this inaugural international business IT case competition. I assure you that the international exposure gained will be well worth the while, and is good branding for Duke University.
With Southeast Asia's increasing importance in the global economy, Singapore is definitely a place for networking with industry giants, a place to transform business through IT, a place to experience. Right in the heart of the bustling city state, the world's premier F1 night race is all set to run. Looking forward, Singapore has also earned the honour of hosting the 2010 Youth Olympic Games. And one cannot miss out on the delicious international cuisines served all around the country, making Singapore a food heaven you must visit!