Business IT Case competition

The first of its kind Business IT Case Competition, APEX is set to make
its mark globally. Differentiated from other case challenges by
featuring live cases from both public and private sectors, the case will
encompass reengineering business processes and using IT strategically to
heighten company leverage and maximise profits.

APEX will be held in Singapore, where the vibrant economy and lively
people make the city most apt for the challenge. The event is proudly
organised by Singapore Management University (SMU), in partnership with
the Infocomm Development Authority (IDA) of Singapore.

I would like to invite your esteemed University's students to take part
in this inaugural international business IT case competition. I assure
you that the international exposure gained will be well worth the while,
and is good branding for Duke University.

With Southeast Asia's increasing importance in the global economy,
Singapore is definitely a place for networking with industry giants, a
place to transform business through IT, a place to experience. Right in
the heart of the bustling city state, the world's premier F1 night race
is all set to run. Looking forward, Singapore has also earned the honour
of hosting the 2010 Youth Olympic Games. And one cannot miss out on the
delicious international cuisines served all around the country, making
Singapore a food heaven you must visit!

I look forward to hearing from you. Should you have any queries, please
do not hesitate to contact me at xy.lee.2007@business.smu.edu.sg.