Thursday, July 21, 2011

Fwd: - $25,000 Competition

For those of you willing to support a Duke startup, check this out.


---------- Forwarded message ----------
From: John Ullman <>
Date: Thu, Jul 21, 2011 at 12:04 PM
Subject: - $25,000 Competition
To: Howie Rhee <>
Cc: Jon Fjeld <>,


I have some exciting news about my social enterprise. is participating in Pepsi's Refresh Everything competition during the month of July. As of this morning, we were ranked # 15 (out of 158) for the $25,000 category, and the top 15 finalists can EACH win $25,000, therefore, if we can just hold onto this position through July 31, we will win. However, the competition is fierce (we were #14 last night), so we need every vote we can get. Please vote for us and if you can get anyone else in your entrepreneurship circles to help out too, that would be great. Specially marked Pepsi caps are also a huge source of votes so keep an eye out for those too. Anyway, as you have a pretty good understanding of the nature of my business, I'm sure you know how much of a difference this much money would make.

Voting Info:
1. You can vote everyday during the month of July, including up to 10 Power Votes per day (see below for more information about Power Votes).

2. There are three main ways to vote:
  • Text Message - text the number 107400 to Pepsi (73774). (Standard text messaging rates may apply, depends on what cell plan you have).
  • Visit and login in via Facebook when prompted to vote
  • You can also vote through the Pepsi website without Facebook, which is required when using Power Votes.
3. Bonus votes can also be earned. On specially-marked Pepsi, Diet Pepsi, and PepsiMAX products (labeled "Refresh Your World" and/or "Power Vote") there are codes under the bottle caps and printed on the inside of multi-pack boxes. Entering a code online can result in up to 100 votes instantly, so these are big ways to generate votes. Also, if you have a Pepsi code but don't feel like going online to submit it, you can just email the code to me and I can use it.


John Ullman | Durham, North Carolina
Duke University | Durham, North Carolina
work 410.878.6485 | email:

Howie Rhee, MBA
Managing Director, Center for Entrepreneurship and Innovation
Fuqua School of Business, Duke University
Office A236
919-923-7113 Mobile
919-660-1929 Office

Learn more about Entrepreneurship at Duke -
and read our Duke Entrepreneurship Manual -

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