Tuesday, January 4, 2011

Google program for entrepreneurs


 An interesting competition forwarded to me.


Howie




 

I would like to introduce you to the Google Online Marketing Challenge, a global and unique student competition organized by Google and open to any higher education institution anywhere in the world!

 

Basically, your student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to devise effective online marketing campaigns.

 

Real money, real results, real experience! Check it out at www.google.com/onlinechallenge.

 

How it works

Any professor at any higher education institute registers a student team. Students can be any class, graduate or undergraduate, regardless of discipline.

 

Teams select a business or an NGO, outline an online marketing strategy, run a campaign, assess their results and provide the business/NGO with recommendations to further develop their online marketing. Teams submit their reports and are judged by a global panel of independent academics.

 

Advantages of the Challenge

This is not a simulation. Students gain real-world experience with real clients. At the same time, clients (both businesses and NGOs) benefit from free advertising and Internet consulting. Google provides US$200 in AdWords advertising, along with teaching materials and other resources.

 

Prizes

The global winners and their professor receive a week trip to the Google Headquarters in Mountain View, California to meet with the GOMC team. Regional winners and their professor receive a trip to a regional Google office. Students that work with an NGO during the Challenge can compete for the NGO Impact Award (up to US$15,000 for the winners' NGO).

 

To learn more and register, please visit www.google.com/onlinechallenge. Remember! Registration closes January 22nd, 2011.

 

Looking forward to your participation in the Challenge!

 




--
Howie Rhee, MBA
Managing Director, Center for Entrepreneurship and Innovation
Fuqua School of Business, Duke University
Office A236
919-617-1123 Google Voice / Mobile
919-660-1929 Office

Learn more about Entrepreneurship at Duke - www.EntrepreneurshipAtDuke.com
and read our Duke Entrepreneurship Manual - www.dukeven.com.
Twitter: @EshipAtDuke





--
Howie Rhee, MBA
Managing Director, Center for Entrepreneurship and Innovation
Fuqua School of Business, Duke University
Office A236
919-617-1123 Google Voice / Mobile
919-660-1929 Office

Learn more about Entrepreneurship at Duke - www.EntrepreneurshipAtDuke.com
and read our Duke Entrepreneurship Manual - www.dukeven.com.
Twitter: @EshipAtDuke


1 comment:

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