Monday, November 5, 2007

Jump'n Java Cafe wants MBA help

Shelly Colburn, owner of Jump'n Java Cafe, writes, "We are a small, minority woman owned coffee shop/cafe located in Durham (near RTP) competing in a Starbucks's world, without a Starbuck's purse. We offer gourmet coffees and teas and use only quality cheeses and meats from Boar's Head, plus provide vegetarian options as well. Our questions, how best might a small business like ours effectively market itself when so many consumers seem inclined to build their own esteen by association - i.e. holding a Starbuck's cup in their hand, rather than ours? Are there any useful 'equalizers' for the small business owner?"

They are looking for MBA help.

Contact her at for more info.

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