Shelly Colburn, owner of Jump'n Java Cafe, writes, "We are a small, minority woman owned coffee shop/cafe located in Durham (near RTP) competing in a Starbucks's world, without a Starbuck's purse. We offer gourmet coffees and teas and use only quality cheeses and meats from Boar's Head, plus provide vegetarian options as well. Our questions, how best might a small business like ours effectively market itself when so many consumers seem inclined to build their own esteen by association - i.e. holding a Starbuck's cup in their hand, rather than ours? Are there any useful 'equalizers' for the small business owner?"
They are looking for MBA help.
Contact her at jjc_rtp@hotmail.com for more info.
